In “Social Script”, an ongoing project begun in 2011, EUGENE KANGAWA paints an emotive picture of a potentially imminent reality on tabula rasa.
This practice is viewed by many as occupying a similar thematic vein to the work of futurologist, Alvin Toffler; however its stylistic approach veers in a distinct direction. His intention is not to fantasize, satirize nor write “science fiction of the future”, but to speculate over the alternative world engendered through self-examination and hope. “Social Script” is known as an artwork in which the poetic stories depicted in this piece was realized. In order for this piece, ON, Inc. was established.
With elaborate details he paints comprehensive portraits of his world’s inhabitants: a family of three attempting to live off the land in an industrial city of the past; an elderly couple living out their days in a small town in which people assimilate the future transportation; an advanced form of Artificial Intelligence that is at pains to replicate “human error”.
These narrative speculations are addressed an extensive range of social domains ー from urban planning, industrial societies, transport, AI, and education. A result of this phenomenal range, “Social Script” has been met with considerable demand from including global companies.
In response to the volume of demand, and in an attempt to further realize his experiment, KANGAWA and his partners established the firm Object of Null, Inc. (ON).
ON assumes the roles of translator and facilitator, realizing the goals laid out in “Social Script”. It has achieved prominence as a leading ‘company’ in Japan.
For KANGAWA, developing this system can be read as both a realization of the Scripts underlying principles, as well as a way to confront an accepted facet of society and expand the definition of art. Above all, the establishment of this system has enabled him to devote himself entirely to his Scripts.
Whilst it was never a primary intention of the work, one cannot ignore the “substantive” and “considerable” demand that has met “Social Script”. Perhaps this is a wider societal reflection of KANGAWA’s own hope: that with a unified effort “we can change the world”.